About Üs

GPFH - ‘the best version of yoü’

 

güdPPL Fashion House is a Chicago-based contemporary streetwear brand established in 2019. 

We often embody the values of the brands we wear. Here is a brand that values yoü. Your story, your experiences, your aspirations. 

Our mission is to inspire a global community of idealists through the power of fashion and art.

One garment, one project, and one conversation at a time. 

 

Lorenzo Beach

founder, creative direction